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About this course: This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
Who is this class for: This course is for individuals who want to do business in China, including selling products and providing services to Chinese consumers, starting a business, or establishing a direct investment project in China. Participants who need to manage employees and business organizations in China will also benefit from this course.