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This course is part of the Business and Finance Fundamentals and Business Fundamentals programs, which will enable you to master this subject in depth.
Discover how to engage customers through relationships
When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.
This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.
Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.
What topics will you cover?
How to gain the most relevant insights about customers and their needs
Designing the most appropriate products for your intended customers
Prioritising the customers who are most likely to be interested in your products
Identifying the most profitable applications of relationship marketing
Understanding the different ways you can get customers to be loyal and when to use them
Maximising the effectiveness of digital marketing for relationship building