Đừng bỏ lỡ thông tin thú vị nhất.
Hãy like GioiBox ngay bây giờ nhé!
Get a deeper understanding of innovation
Meeting today’s business and world challenges requires going beyond the thinking that created the challenges in the first place. This is where a good innovation strategy helps. On this course you will develop your knowledge of the challenges of open innovation, management innovation, platform innovation and emerging market innovation and learn how to meet them with a long-term approach. Using quizzes, the newest theoretical insights, cases on pioneering businesses, and thought-provoking debates with leading experts, you will solidify your knowledge of innovation.
What topics will you cover?
Week 1: What is innovation strategy?
Definition of innovation strategy
The shift towards open innovation
Case study: Procter & Gamble
Week 2: Are you engaging in the most strategic types of innovation?
The innovation pyramid
The five types of innovation
Case study: Alphabet (Google)
Week 3: Can you go from a product to a platform strategy?
The shift from product strategy to platform strategy
The building blocks of platform innovation
Case study: Videogame industry
Week 4: Is advanced still advanced and emerging still emerging?
The rapidly accelerating innovation pace in emerging markets
The types of innovation that emerging market firms use to challenge
The comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place
Case studies: GE in China and Huawei in Europe