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Understand how big fashion retailers innovate and discover the story behind a favourite piece of your clothing.
Why join the course?
This course introduces a case study showing how Marks & Spencer has been a key innovator in fashion, introducing new fabrics that make our lives easier and more comfortable.
You will see how M&S continues to drive innovation to bring consumers new and better products. You will also consider your own clothing and its innovation story, research how a favourite item of clothing is the result of innovative developments in the industry and share your findings with other learners.
What topics will you cover?
An overview of innovation: defining different types and levels
Case study: incremental innovation at M&S
Innovation in fashion advertising
Fashion innovation outside the retail industry
How to create an educational video
Who is the course for?
This course is part of the Going to University collection which has been specifically designed for schools and colleges. The course can be used as a teachers’ classroom enrichment resource or can be studied independently by students.