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About this course Skip Course Description
Did you know your best opportunities for growth may not lie solely in developing new “blockbuster” products or services? They may instead be found by focusing on your existing best customers — and finding new customers with similar behavioral tendencies. Created by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-founder of Zodiac, a predictive analytics solution built on the breakthrough consumer behavior models developed by Professor Fader, this marketing course is designed to help you identify your most valuable customers and maximize their strategic value.
You might have the data and the technology to track your best customers, but how can you meaningfully differentiate them from the rest? How do you align your operations around them? And how do you create and sustain competitive advantages from such practices? In this course, you’ll radically rethink how you develop and implement customer-centric strategies that you can apply to your existing customers today. You’ll also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers.
This course is part of Wharton’s Digital Marketing Professional Certificate. For more information, see here.
What you’ll learn
Make an informed decision about whether, how, and when to invest in customer centricity
Make the case for customer centricity in your organization
Find a balance in your organization between customer-centric and product-centric efforts
Decide what initial experiments your company should invest in to achieve customer centricity
Choose metrics to gauge and guide ongoing customer-centric efforts
Advance your career with Professional Education courses ($585 USD)
Designed for Working Professionals
Online learning that fits into your busy schedule
Applied learning for your industry
Stand out in your field and learn the latest on important topics for your career
Earn Continuing Education Credits
Many edX Professional Ed courses offer CEUs required for certifications and licensures